"Upon returning from Africa to the Bay Area in 1966, Schoenfeld was asked many questions, "somewhat furtively," by
friends, acquaintances, and patients about new concerns arising primarily from sexual freedom and drug use, and these
inquiries were not topics that could be broached with their own doctors. The anti-censorship philosophy that inspired
the awakening of an underground press in the 1960s allowed Schoenfeld the freedom to answer those forbidden
questions.[9] His "Dr. Hip" column became a popular source of reliable, common-sense information.[5] Schoenfeld
published his column from 1967 to 1973 and again from 1978 to 1979 in the underground, as well as various mainstream
newspapers including the Chicago Sun Times, Tampa Times, San Francisco Chronicle, and the San Francisco Examiner.[2]
Soon he began publishing books developed from his experiences with the advice column.
Distrustful of establishment sources of any kind, the advice dispensed in the Dr. Hip columns was one of the few
sources of medical information the hippie generation would listen to. His books, Dear Dr. HipPocrates,[9] Natural Food
and Unnatural Acts,[10] Jealousy: Taming the Green-Eyed Monster,[11] and Dr. Hip's Down-To-Earth Health Guide,[12] had
an empowering effect on those people. Dr. Schoenfeld is a pioneering radio personality on Bay Area stations in the
1970s, and subsequent talk show doctors credit him for being a trailblazer.